A lego family at Legoland, Windsor

So David Beckham confesses a penchant for Lego that is followed swiftly by rocketing Lego sales of over 600%!

The immediacy of the ‘David Beckham’ effect is so dramatic, we’d all love a David Beckham in our marketing department!  Hey ho, I’ll just have to trade on David Beckham’s name to inspire people to check out our Insider Guide to Legoland, Windsor that’s packed with deals, discounts and top tips to beat the queues!

Has it worked?

Liz